6. CALLER TUNES
Telecom Mobile is introducing “Caller Tunes” – a service which has proved very popular in overseas markets. This allows a Telecom cellphone customer to select a specific tune that will be heard by his/her callers. The service does NOT apply for calls to PSTN customers.
This tune will be heard only on national calls. Incoming international calls will hear traditional ring-back tone. To avoid any confusion for national callers, suddenly being confronted by musical tones ring-back tone will also be heard in the “background”.
There are many auto-calling systems in service on the Telecom network, such as those automated diallers used by marketing organisations to call a block of telephone numbers in sequence and either step onto the next number if they detect busy tone or connect an operator if they detect ringing tone or an answer signal. How these systems actually operate is determined by the designer, but it is unlikely that many call mobile phones and could get confused by “Caller Tunes”.
Nevertheless, it is suggested that any operators of auto-dialling systems checks whether they suffer any interference from Caller Tunes. At least for the first few months, the proportion of mobile customers who take up this service option is not likely to be high and this gives plenty of opportunity for such operators to check for problems and do something about them if they are found.
Doug Burrus
Manager
Access Standards
